Agency: Leagas Delaney
Client: Stop The Traffik
Leagas Delaney in conjunction with production company Feel Films has produced a series of hard-hitting films on behalf of ‘Stop The Traffik’ to draw attention to domestic and global human trafficking.
The films form a key focus for the organisation’s ‘Start Freedom’ campaign that aims to make people realise that trafficking is an issue that affects everyone – and that it’s happening right on their doorstep, no matter where they live. The objective is to raise awareness and educate people about human trafficking and drive people them sign up and get information at startfreedom.org.
The films will be shown on cinema screens nationally from February 12, 2010 thanks to support from cinema advertiser Pearl & Dean. The ads have both been given a 15 certificate.
They will simultaneously appear online with seeding provided by Go Viral! and subsequently be supported by a series of press ads, created again by Leagas Delaney.
One film shows a young man being abducted from the family supper table. His ‘removal’, by a group of menacing, older men, goes unnoticed as his family continues to eat and converse.
Consequently, the film illustrates the point that human trafficking is a growing problem in the UK, and other countries, but remains largely unnoticed.
Highlighting the fact that it can happen to anyone, it raises awareness that young people are being bought and sold across the world and most people have no idea that it is going on.
“To be trafficked is to become the victim of a terrifying, brutal crime. Being bought, sold and exploited for sex or forced labour is not something anyone should ever experience,” said CEO at Stop The Traffik, Ruth Dearrnley.
“No one can watch these films and remain oblivious to the fact that countless thousands of young people are condemned to becoming nothing more than someone else's products for profit. Together we will Start Freedom and Stop The Traffik.”