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Sharwood’s ‘Chinese Food in Minutes’ ident

Agency: McCann London

Client: Sharwoods

McCann London has created eight new spots for Sharwood’s association with ‘Chinese Food in Minutes’ on Channel Five.

The agency has developed the campaign for Sharwood’s, owned by Premier Foods, which consists of two 15” and six 10” spots, focused on giving genius little tips to accentuate various Chinese dishes – a perfect complement to the show.

The idents feature Chung Yin, one of the Sharwood’s chefs, excitedly giving tips on traditional Chinese dishes. The tips, gathered from Chung Yin’s culinary trips through China serve to enhance dishes that anyone can make, with sauces and products from the Sharwood’s range.

Each tip shows Chung Yin’s passion and dedication to authentic Chinese dishes, and the accessible way in which simple dishes can be served at their best. The ease with which this can be achieved using everyday ingredients is a ideal pairing for ‘Chinese Food in Minutes’.

 The programme is dedicated to simple and quick authentic Chinese cooking, making the association with Sharwood’s a perfect.

Every tip has been hand-selected by Chung Yin from his travels, making it both an authentic Chinese offering, and something easy and tasty to make that the Sharwood’s fans will love.

The idents appear next to Chinese Food in Minutes, on air from February 9, 7:30pm on channel Five.

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