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ADVERTISING CAMPAIGNS

Teleflora ‘Mr. Warmth’ advert

Agency: Asylum

Client: Teleflora

Asylum has created a nefarious cluster of anthropomorphic flowers promoting Teleflora's beautifully hand-arranged bouquets.

‘Teleflora's Talking Flowers- Mr. Warmth’, begins with a vain and smug office worker staring into her mirror as she fends off her polite but mousy colleague who needs assistance with paperwork.

When an office sycophant swoops in to deliver her a cardboard box of flowers, the woman snatches them with a look of supreme self satisfaction. She is alarmed, however, to see the cantankerous bunch of wilted and discolored flowers explode from the box.

"Who sends flowers in box?" one of the flowers demands, its pedals opening and closing to sputter his complaints. "That's the same thing cigarettes and dead people come in. Is it your cousin, or did you meet him in prison?"

The woman slams the box in horror. Meanwhile, her mousy coworker is delighted to see a Teleflora deliveryman approach her with a beautiful keepsake vase full of the company's hand-arranged flowers.

AJR
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