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ADVERTISING CAMPAIGNS

ETrade ‘Babies Outtakes’ advert

Agency: Grey NYC

Client: E*Trade

he legendary E*Trade babies are back, this time in a seven-spot campaign produced from start to finish by Click 3X.

John J. Budion, working closely with Grey NYC, led Click's in-house team as director, creative director, and lead flame artist, shooting, directing and handling all VFX.

While the basic concept and characters will be familiar to any E*Trade Baby fan, the campaign evolves significantly behind amusing character developments, unique new settings that go beyond the traditional nursery, and tie-ins to both the company's sophisticated online trading tools and the NFL Playoffs on CBS.

 

AJR
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