Agency: Saatchi & Saatchi X
Saatchi & Saatchi X has launched a viral campaign for the stop smoking charity QUIT, with the aim to raise awareness about lung health and drive smokers to call the charity’s dedicated QUITline which provides counselling and support for smokers across the country.
The campaign will be spearheaded by three 15 second animated films, which depict darkly comic animations of ‘loony lungs’ willingly throwing themselves into increasingly dangerous situations, will be supported by a range of activities including experiential and ambient marketing.
As part of the campaign, the ‘Loony Lungs’ will be appearing in cities across the UK at key sites such as pubs, cafes and near London Underground stations.
By using humour to highlight the futility of smoking and the damage that it does to your lungs, the campaign aims to inspire people to stop smoking for good, starting with an initial call to the charity’s QUITline.
"This campaign has a serious message. One person in seven is affected by lung disease in the UK. Early prevention and diagnosis can really save lives. Ring a QUIT advisor now on 0800 00 22 00 to see if you are at risk and to get support,” said Chief Executive of QUIT, Steve Crone.