Agency: Beattie McGuinness Bungay
Client: Yorkshire Tea
BMB has launched its latest TV campaign in the ‘Teatime’s Important’ campaign for Yorkshire Tea.
The first of the ads, directed by Ric Cantor (through Outsider), features a Yorkshire couple enjoying a passionate embrace.
As things continue to hot up our man leans forward and seductively whispers into his would-be lover's ear "would you like a cup of tea?"
A true Yorkshire lass she is absolutely delighted by the suggestion and we see our couple enjoy a delicious Yorkshire teatime complete with cups and saucers and a nice slice of cake.
Only when the final drop is finished do they enthusiastically resume where they left off.
“When Yorkshire Tea says Everything Stops For Tea, they mean it,” said Founder of BMB, Trevor Beattie.
“There is no human activity, large or small, significant or trifling which cannot be enhanced by pausing to prepare a pot of the world’s loveliest tea. Perhaps with a little something on the side. (YT’s cakes and biscuits are equally diverting…).”
He added, ”We will be exploiting and exploring this phenomenon as creatively and frequently as we can in 2010. Perhaps only pausing now and again for a proper cuppa…”
Yorkshire Tea is the third biggest tea brand in the UK and last year enjoyed an 18.5% increase in sales it is rumoured to be the preferred choice of tea for celebrities including Amy Winehouse, Noel Gallagher and Chris Moyles.
“Building on the launch campaign of August last year, this latest iteration of our brand message – the importance of teatime – really gets to the heart of a proper Yorkshire teatime,” said Sales and Marketing Director at Taylors of Harrogate, Clare Abbott.
“A motivating message for our target tea drinkers, we believe this integrated campaign will continue to drive awareness and trial of the brand, providing an overlay to our in-store promotional and on-pack activity that can deliver a healthy multiplier effect.”
TV is being supported with national press and online media.