Jordan Brand, a division of Nike, has unveiled its latest chapter of the ‘Become Legendary’ national brand campaign, entitled ‘Nightmares Never Sleep’ starring Team Jordan and All-Star athlete Dwyane Wade.
‘Nightmares Never Sleep’ headlines an integrated marketing campaign debuting the Air Jordan 2010 worn by Dwyane Wade in the ad.
The television spot takes viewers to another world view of a basketball player's “nightmares” when dealing with the unstoppable,
All-Star Dwyane Wade on-court during an intense basketball game. Wade will be the first Team Jordan athlete to debut the AIR JORDAN 2010 on-court during this year’s All-Star weekend.
“We chose the ‘Nightmares Never Sleep’ spot to debut the Air Jordan 2010 and to show how unstoppable Dwyane Wade is as a basketball player,” said Marketing Director for Jordan Brand, Sean Tresvant.
“The ad also continues the Brand’s celebration of the 25th anniversary of the Air Jordan basketball shoe.”
Created by Wieden+Kennedy New York, ‘Nightmares Never Sleep’ is airing on major US networks, supported by print ads in key publications.
The integrated ad campaign will also be fully complemented with a digital presence at .Jumpman23.com, as well as in-store retail marketing and consumer events throughout 2010.