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ADVERTISING CAMPAIGNS

Zurich Connect ‘The Bill’ Ident

Agency: Publicis Dialog

Client: Zurich Connect

Publicis Dialog has created a series of idents for Zurich Connect, to support its inaugural sponsorship of ‘The Bill’.

The campaign features Zurich Connect’s animated double act created by Publicis Dialog – Blue and Orange – who first took to the screen in July 2009, in the UK Zurich Connect launch campaign.

Blue and Orange together represent the unique combination of quality and price at the heart of the direct insurance brand. In each of the four idents, the duo pay homage to the classic genre of policing drama, with Orange consistently taking centre stage and trying to hog the limelight.

The campaign will run until July 2010. It will be supported by a mobile site and online ads.

“It’s great that Blue and Orange can be linked to such an iconic British drama as The Bill. It's not often an insurance brand gets to entertain people in the comfort of their own home, every week, keeping the brand top of mind throughout the year,” said UK Head of Brand and Acquisition at Zurich Connect, Gary Hurry.

AJR
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