Independent integrated branding agency Blue Marlin has created a new brand expression for Balance Water, the spring water with Australian flower essences, with new packaging that really makes it stand out on shelf.
The new look goes live this month in retailers across the US and Australia. Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from exclusive upscale brand to mainstream premium drink.
Previously it was in limited distribution through airlines and upscale hotels and its packaging wasn’t helping the brand to expand distribution.
The challenge was to provide a clear and distinguishable point of view that defines its proposition and positions it as the leader in a new category, and to create sensational packaging that really makes its presence felt.
Balance Water co-founder Martin Chalk says: “Our new look will help us to take Balance Water to the next level. The new design is creatively and strategically right to enable us to grow.
"It’s early days but we are already seeing a 10 x increase in rate of sale and several accounts that didn’t range us previously have now reconsidered and stocking Balance Water."
The labels are making a world of difference to us.” Balance Water’s packaging is 100 per cent biodegradable and recyclable.