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ADVERTISING CAMPAIGNS

Mr Brains 'Pork Faggots' advert

Agency: Quiet Storm

Client: Kerry Foods

Quiet Storm has created a new TV campaign for Kerry Foods brand, Mr Brain’s Pork Faggots.

Served in its famous West County sauce, Mr Brain’s is a hearty meal guaranteed to satisfy the (hardworking) man…so much so that he will always love his woman for serving them.

The objective of this new campaign, the first TV appearance for Mr Brains in nearly 20 years, is to remind those who feel affection for the brand, but buy it only occasionally, why faggots should be a regular part of the evening meal repertoire.

“With 25% penetration in its heartland (Wales & Midlands), Mr Brain’s enjoys a strong position, within the frozen category,” said Brand Manager at Kerry Foods, Francois Boulard.

“Previous Mr Brain’s radio/press advertising was extremely successful (+14% incremental sales). And without any doubt, the light hearted tone of the 2010 TV campaign will reinforce Mr Brain’s position and strengthen the relationship the brand has enjoyed with its consumers since 1925.”

AJR
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