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ADVERTISING CAMPAIGNS

Lynx ‘Spin the Bottle’ advert

Agency: BBH

Client: Lynx

Lynx has released a new campaign to promote ‘Get In There’ – the playful mating game toolkit of tips, tricks and apps that help young guys get offline and Get In There with the girls.

It features 3 new mobile apps, each with a hilarious instructional video. The apps are:

Spin The Bottle (as illustrated above) – take the risk out of spin the bottle by using the keypad to point to the hottest girl in the group!

Say Cheese - use this mobile tool for a Lynx approach to photography. Ask a girl to take a photo of the guy and watch as his pre-selected photo displays instead.

Perfect Man Revealed - a multiple choice quiz to help girls find their perfect man. Guys can prep the application by taking a photo of themselves then let the girl take the test. Answering honestly will generate an image of her perfect man – the guy who has prepped the app!

The original Lynx Get In There campaign featured a toolkit of tips tricks and apps offering everything guys need to get offline and Get In There with the girls. These ‘icebreakers’ made girls look, laugh and respond.

The second phase of the campaign for 2009 / 2010 features a new suite of mobile and video content, refreshing guys’ arsenal of mating game tools at lynxeffect.com

AJR
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