Agency: DDB UK
This ad was nominated for an ANNAs Award
“Probably the cleverest ad of the month.
So many ads assume vegetables are reading them, so it’s great to find an ad that makes you think.
But I ended up picking Toshiba over this one because of the way my brain processed it:
“Summer/winter - it’s been ages since he was last at the garage.
Yep, clever. Like it.
I’ve got to write about it.
So what exactly is happening?
Actually, why is he buying barbeque briquettes in mid winter?
Er… damn… he lives really a long way from the garage?
No… he’s a really, really slow driver? No!
…he took the really, really, really, scenic route?
Come on man! Why the hell has it taken so long to get to that bloody garage?
Ah, perhaps, he’s a very organized chap planning for next summer’s barbeques?
Y….e…a…h, that must be it.
Yep, clever. Like it.””
Dave Dye, Commissioning Editor, Dye Holloway Murray
Ad Name: BBQ
Creative Agency: DDB UK
Credits: Rob Messeter & Mike Crowe
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