Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Nurofen ‘Conform’ advert

Agency: Mother

Client: Nurofen

The New Year brings a new look for Nurofen, the fastest growing analgesic brand globally, with the launch of a revolutionary multimedia campaign worth more than £11 million.

It includes TV, print and outdoor advertising and a new-look website, followed closely by online advertising, interactive online TV, instore activity, experiential activity, PR and new packaging.

The campaign aims to present a new, modern look and feel for the brand, reinforcing the message that Nurofen ‘targets pain right at its source’.

It aims to increase usage through breaking category conventions to deliver entertaining messaging, and introduces a new animated hero for Nurofen.

The creative, developed by Mother Advertising - Reckitt Benckiser’s appointed agency for the campaign – unveils a simple and magical brand world where consumers see a new animated character, Nuro, going straight to the source of pain, to provide the most effective relief possible.

“We are extremely excited about the new direction that this campaign is taking the brand,” said Marketing Director of Reckitt Benckiser, Stefan Gaa.

“We expect the investment to enhance our position in the analgesics market globally, to modernise our brand and reinforce the role and relevance of Nurofen in consumers’ lives.”

All media planning and buying has been handled by Reckitt Benckiser’s new agency Zenith.  A new-look website will complement the TV creative, including a new look and feel for the brand to help consumers understand how to manage their pain better.

The launch will also be complemented by a 360 PR campaign which includes print and radio news generation, a new microsite, advertorials and competitions.

AJR
free prescription drug discount card discount drug coupons free viagra coupon
viagra coupons online open discount prescription drug cards
coupons for cialis printable site drug coupon card
abortion photos web-dev.dk abortion at 5 weeks
bystolic coupon 2014 open generic bystolic alternative
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
metformin and ketogenic metformin and ketogenic metformin and ketogenic
abortion clinics in birmingham go how to get an abortion pill
bystolic manufacturer coupon does bystolic have a generic bystolic coupon 2014
generic cialis dosage site new diabetes treatment
zithromax dogs zithromax 200mg 5ml suspension zithromax antibiotikum
manufacturer coupons for prescription drugs martialinfo.com coupons cialis
pro-choice abortion facts click pill for abortion
manufacturer coupons for prescription drugs aegdr.org coupons for cialis 2016
the abortion pill teen abortion pill first trimester abortion pill
voltaren gel mattnichols.co.uk voltaren rapid
cheap abortion pill albayraq-uae.com abortion clinics in houston tx
medication abortion pill side effects of abortion pill pro abortion
priligy 30 mg femchoice.org priligy
home abortion pill methods aegdr.org abortion pill side effects
vivitrol wiki site.cegep-rimouski.qc.ca naloxone naltrexone
naltrexone for multiple sclerosis user reviews peider.dk naltraxon
ldn therapy naltrexone overdose difference between naloxone and naltrexone


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria