Agency: Wieden + Kennedy
Cow, Pirate and Cyclist are back in a new work for Cravendale that sees the trio travelling through time.
They head off to ancient Egypt, where they meet Cleopatra and then head on to Medieval England, where they come face to face with a ferocious and fiery dragon.
Since introduced as part of the brand’s marketing strategy in 2007, Cow, Cyclist and Pirate have helped the brand grow by more than £40m in the last two years.
A shortened version of the ad will also be running on the video on demand channels - 4 On Demand and ITV Player.
The TV is supported by a print and radio campaign that will break in April, and also last year's advert 'Bad Bull' will be back on air highlighting Cravendale's purity.
“This advert in the series could be our best yet, it delivers the rational benefit of ‘fresher for longer’ through the engaging and wacky characters we know our consumers love,” said Cravendale Brand Manager, Sam Dolan.