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MasterCard Europe ‘UEFA Champions League’ advert

Agency: McCann Erickson

Client: MasterCard Europe

MasterCard Europe has launched a new campaign to promote its Pan-European sponsorship of UEFA Champions League.

McCann Erickson were challenged to develop a creative platform that: supported MasterCard’s sponsorship of the UEFA Champions League; take into account the brand’s ‘Priceless’ brand positioning and creative approach; offer a fertile territory for all elements of the marketing mix; and, put the company’s 14-year association with the event on a more emotive and consumer-oriented footing

In their role as sponsor of the UCL, McCann Erickson realised that MasterCard’s ambition was to dramatise and enhance the fact that the competition offers European football fans a unique opportunity to witness footballing history in the making. 

For a football fan, being present at the game during these moments of joy, tension, heartache, elation and frustration is utterly priceless.

The campaign will run across Europe for remainder of 2009/2010 Champions League competition.

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