Agency: McCann Erickson
Client: MasterCard Europe
MasterCard Europe has launched a new campaign to promote its Pan-European sponsorship of UEFA Champions League.
McCann Erickson were challenged to develop a creative platform that: supported MasterCard’s sponsorship of the UEFA Champions League; take into account the brand’s ‘Priceless’ brand positioning and creative approach; offer a fertile territory for all elements of the marketing mix; and, put the company’s 14-year association with the event on a more emotive and consumer-oriented footing
In their role as sponsor of the UCL, McCann Erickson realised that MasterCard’s ambition was to dramatise and enhance the fact that the competition offers European football fans a unique opportunity to witness footballing history in the making.
For a football fan, being present at the game during these moments of joy, tension, heartache, elation and frustration is utterly priceless.
The campaign will run across Europe for remainder of 2009/2010 Champions League competition.