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ADVERTISING CAMPAIGNS

EDF Energy ‘Superman’ advert

Agency: Euro RSCG

Client: EDF Energy

EDF Energy has launched a new multi-media advertising campaign featuring ‘recycled clips’ from the popular ‘Superman’ film and TV series to promote its Eco20:20 product.

The campaign, which carries the strapline ‘Save Today, Save Tomorrow’, will run across ITV1, Channel 4 and Five, as well as multi–channel satellite and freeview stations.


The 30 second TV creative developed by Euro RSCG stars some of the best-known actors to have donned the famous red cape, including Christopher Reeve and Dean Cain, in a montage of scenes from the hugely popular ‘Superman’ film and TV series.

The ad also features a mock-up of fictional newspaper ‘The Daily Planet’, headlining the potential savings that customers can make by switching to the Eco20:20 tariff.

The TV advertising will be supported with an online banner campaign.  Both elements aim to drive traffic to savetodaysavetomorrow.com, where customers can register for the Eco20:20 tariff.

“Eco20:20 helps customers to save both money and carbon, so who better to highlight these dual benefits than a cult character who leads a double life to make some great savings?,” said Head of Brand at EDF Energy, Martin Stead.

“EDF Energy’s ‘recycled footage’ advertising has proved to be a real hit with viewers, so we hope the ‘Man of Steel’ can help our Eco20:20 campaign continue to go from strength to strength.”

The new advertising marks the latest phase of EDF Energy’s ‘It’s Not Easy Being Green’ campaign and features a special Superman-inspired version of the song originally made famous by Kermit the Frog in the 1970s.

AJR
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