Agency: RKCR Y&R
Client: Danone Activia
Danone has launched a new campaign to create a movement around proactive digestive health maintenance on the back of pushing it’s Activia brand.
Digestive Health is not high on people’s agenda. Unlike other health issues, the symptoms of poor digestive health (e.g. feeling bloated or sluggish) are usually ignored, or seen as something that consumers should just put up with.
RKCR Y&R’s brief was to create a movement around proactive digestive health management – to encourage the nation to take daily action to look after their tummies.
The featured soundtrack is ‘Gimme Some Lovin’ by the Spencer Davis Group
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