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Specsavers ‘Spermsavers’ advert

Agency: Specsavers Creative

Client: Specsavers

Specsavers Creative Department has created a cheeky viral film to celebrate the brand’s 25th anniversary.

‘Spermsavers’ sees the brand’s trademark sense of humour get a risqué twist via a blind sperm.

Initially developed as a viral film, the project has exceeded expectations and is currently being reversioned for cinema and TV broadcast.

The spot sees a sperm breakaway from its brethren to be the first to swim towards an egg. But it ends up swimming straight past the egg.

The Specsavers logo appears, revealing why it missed its target. The resilient yet blind sperms returns for one more go, but attempts to impregnate the logo by mistake.

‘We weren’t given a brief to create a 25th birthday ad. It was just an idea that came to us when we were digesting research feedback showing how consumers respected a brand with longevity at a time when many were disappearing in the recession,” said Specsavers Creative creative director, Steve Loftus.

“The idea was on-brand and very likeable and thanks to having such a solid relationship with our client, the marketing department, we were able to sell it in quickly and successfully.”

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