Netflights.com, part of the Thomas Cook Group, has revamped its image for the New Year with the introduction of a new look logo which includes the brand’s new strapline; ‘Travel Your Way’.
Reflecting the company’s new multi-channel booking options with the introduction of netflights.com products at over 800 Going Places and Thomas Cook stores nationwide, ‘Travel Your Way’ aims to reflect the range of holiday options offered by netflights.com.com from flight and accommodation only to full package holidays or car hire.
To raise the netflights.com brand profile in 2010 and to communicate the diverse products and booking options available, netflights.com.com is launching a multi-media marketing campaign until March 31, 2010.
The 2010 marketing campaign hopes to reach 7.5 million adults nationwide via a mix of traditional and non-traditional activity.
This includes up to four national press ads per week, 150,000 direct mail newsletters, outdoor six-sheets in the key airport regions of Manchester, Birmingham, Newcastle, Edinburgh and Glasgow, 250 outdoor sites in London in partnership with the New York tourist board, over 4,000,000 national press inserts, 650,000 regional door drops, targeted e-shots and travel supplement sponsorships with Mail on Sunday, Daily Telegraph and Lonely Planet Magazine.
To target commuters, carriage cards will be used by netflights.com for the first time on Manchester’s Metrolink, tying in with the six-sheet activity from February 1, while 10 London black cabs will carry the netflights.com branding on the outside and on TipUp seat panels for a period of six months starting in January.
In addition to this, Netflights.com will be sponsoring the new ITV show ‘Piers Morgan On’, as well as taking over the sponsorship of Sky News’ The Destination Report on January 11, putting the netflights.com brand in front of 4 millions viewers per day. Four different destinations will be featured each day to showcase the range of deals available.
“The aim of our 2010 marketing campaign and the brand refresh is to further position netflights.com as more than just a flight-only operator,” said Managing Director of Thomas Cook’s Scheduled Businesses, Terry Fisher.
“Our focus will be on communicating the choice of worldwide destinations and the different means of visiting them that we offer our customers – be it on an airline of your choice, accommodation only or a full package holiday put together by one of our travel experts.”
He added, “Now that we are also selling netflights.com product in Thomas Cook and Going Places’ nationwide network of retail outlets, our Travel Your Way strapline is even more relevant and we’re confident our brand campaign will help get this message across to our target audience groups.”