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U.S. of Tara ‘Out of the Box’ promo

Agency: Blind

Client: Showtime

Yet to hit UK screens, but when produced by Steven Spielberg, it can’t be long until we’re all tuned into the ‘United States of Tara’.

Blind Director Tom Koh is helping to ramp up the second season of the hit Showtime series with a 55-second promo that cleverly portrays the multiple personality disorder of main character Tara Gregson (Emmy Award-winner Toni Collette).

Blind tapped into its own multiple personalities to produce the spot in a tight timeframe, handling all production, editorial and post/FX to create a combination of live action and CG. Koh served as both director for all live action and creative directed for the entire post/FX process.

‘Out of the Box’ is a rapid-paced overview of Tara's mind, told through scenes contained within a rotating cube. As the cube revolves, various environments are revealed, each one holding one of the Tara's alters or representing a memory from her family life.

Among the scenes, this colorful mix of live action and CG portrays Tara's alters: ‘Buck’ the tough alpha male, ‘Alice’ a June Cleaver-like vixen, ‘T’ a mischievous adolescent flirt, and, finally, ‘Shoshanna’ a new alter who will be introduced in this upcoming season.

Koh had only eight hours to shoot all 24 live-action sequences with nine total camera setups..

To facilitate the rapid shoot, Blind minimized the props - beds, tables, couches - on the set, shooting all of the live action against a green screen and adding the bulk and detail into the scenes in post with CG.

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