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ADVERTISING CAMPAIGNS

Butlins ‘Isn’t It Time…’ advert

Agency: Libertine

Client: Butlins

Butlins has launched a brand new TV campaign focusing on its most contemporary accommodation to date.

The 30-second commercial from Libertine showcases its two modern family hotels, both set within its Bognor Regis beachside Resort.

The Ocean Hotel, already famous for its spa snow cave and unique disco lifts, shares the new ad with The Shoreline Hotel, which opened in 2005.

 “We’re looking to surprise consumers, especially those who may not have considered Butlins in the past, with our premium beachside accommodation and facilities,” said Sales and Marketing Director, Butlins, Jackie Martin.

The creative is shaped by the hotels’ memorable architectural design, the emotions of a family from day to night and a clever hook that acknowledges people’s past perceptions of the brand.

The Libertine created advert features a re-record of the well known 1980’s Dead Or Alive track 'You Spin Me Round', which accompanies panning camera shots of the interior and exterior of each hotel.

The modern and contemporary feel of the new hotels is captured in the direction and production of the advert.

AJR
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