Agency: BETC Euro RSCG
A campaign for Evian water which features rollerskating babies and has become a huge viral hit, has been released on UK TV.
The work from Paris-based agency BETC Euro RSCG, sees a team of babies skating and performing stunts in a city park in a bid to promote the rejuvenating effects of the mineral water.
The 60-second film includes 96 special-effects and sees the young skaters throwing ‘old skool’ shapes to ‘Rapper's Delight’ by the Sugarhill Gang. It was shot at It was shot at Pinewood Studios, London.
The international campaign has seen the ad hitting TV screens in France, Canada and Belgium.