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Dialogue141 creates Christmas campaign for Coral

Dialogue141 has produced a new Christmas promotion for Coral featuring offers to encourage punters to bet on football and horse racing over the festive season and drive footfall in the bookmaker’s shops.

The Christmas campaign offers a Boxing Day free £3 bet to customers who place a £10 football or horsing racing bet between 21 and 24 December, and a free £5 matching bet on the Coral Welsh National to customers who place a bet on 28 December.

Dialogue141 has developed various materials for a full window campaign, as well as internal poster support. Window towers and posters show football players celebrating a goal below a crimson Christmas present-shaped box with a festive bow, detailing the free Boxing Day bet offer in bold white and yellow type.

A second poster features a jockey jumping a fence under a dark green box with the Coral Welsh National offer in bold white and yellow print. A green and gold-trim Christmas bow also stretches the length of the poster. A third poster showing a similar horse racing scene promotes Coral’s live screening of the King George VI Chase on Boxing Day.

All posters and towers feature the tagline ‘Many Happy Returns from Coral’. The campaign encourages punters to place more bets over the Christmas period. It also reminds customers that it can show all Premier League games broadcast on Sky Sports and ESPN and all horse racing fixtures broadcast live in every one of its stores across the UK.

Neil Hamann, managing director of Dialogue141, says: “We’ve put together a promotion that underlines the importance of the festive season as a key period in the sporting calendar, with two major horse racing events and a full Premier League fixture list.

“There’s always a special atmosphere around sporting events over the Christmas period, and this campaign will help heighten the anticipation and excitement as well as drive footfall in Coral stores.”

The campaign went live on 21 December 2009.

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