Choose speciality channel:   Choose sector channel:     Search the site


TfL ‘Know what you're getting into’ advert

Agency: M&C Saatchi

Client: Transport for London

A new hard-hitting campaign warning Londoners about the dangers of using unbooked minicabs has being launched by the Mayor, Transport for London, the Metropolitan Police Service (MPS) and the City of London Police (CoLP).

Timed to coincide with the start of the Christmas party season it features a powerful TV and cinema advert to get across the message that getting into any minicab without booking is illegal, potentially dangerous and can pose the serious risk of sexual assault.

The campaign is part of the Mayor's Safer Travel at Night initiative. Since it was launched six years ago the number of women willing to take illegal cabs has dropped by almost 80 per cent, while the number of cab related sexual offences has almost halved. 

However a small but significant number of younger women continue to use illegal cabs despite the dangers they pose.

The Mayor of London, Boris Johnson, said, "London is one of the safest big cities in the world but it is hugely important that everyone takes this message on board - minicabs that haven't been booked are illegal and a threat to your personal safety.

"Don't take the risk and don't let your friends do it either. Save the Cabwise text number, 60835, in your phone and use it."

In addition to this year's hard-hitting TV and cinema advert, the Safer Travel at Night initiative over the Christmas period will be supported by an online and print advertising campaign warning women of the dangers of illegal cabs.

The ads will promote the Cabwise service - by texting 'CAB' to 60835 TfL will text back two minicab numbers and one taxi (black cab) number of cab firms in the area users  are in.

viagra discounts coupons coupons coupon for free viagra
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
coupons for cialis printable site drug coupon card
national abortion federation click how much for an abortion
abortion pics abortion laws by state
cialis coupons from lilly free printable cialis coupons
abortion research paper open abortion doctors
www bystolic com coupon does bystolic have a generic
prescription card discount go cialis coupons from manufacturer
late abortion click aborted babies
bystolic manufacturer coupon site bystolic coupon 2014
cialis dose 30 mg open cialis dosage for enlarged prostate
pletal 50 open pletal y anestesia
lilly coupons for cialis free prescription cards
the abortion pill the cost of abortion first trimester abortion pill
the cost of abortion where to get an abortion pill how do abortion pill work
neurontin alkohol neurontin neurontin cena
duphaston duphaston tablete duphaston forum
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
coupons for cialis 2016 free coupon for cialis
what is abortion pill cost of medical abortion how do abortion pill work
abortion pill online first trimester abortion pill low cost abortion pill
naltrexone abuse open naltrexone how long does it take to work




3073 showcases match your criteria