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Editor’s Pick. Barnardo’s ‘Turn Around’ advert

Agency: BBH

Client: Barnado’s

Barnardo’s has launched the first ever filmic palindrome advert demonstrating how it transforms the lives of sexually exploited children and young people.

The ad, called Turn Around, was developed by BBH and shot by award winning director Chris Palmer. It aims to challenge viewers to understand that their support can help Barnardo’s change the lives of society’s most vulnerable young people.

Barnardo’s has never shied away from hard-hitting messages in advertising campaigns. As with the launch of its first mainstream TV ad last year, ‘Break The Cycle’, Barnardo’s advertising continues to demonstrate the reality of the children it helps.

Despite the grim reality of sexual exploitation, the latest advert focuses on a positive message – that the charity can and does turn around the lives of the most neglected and disadvantaged children and teenagers.

“Barnardo’s is an acknowledged leader in work around sexual exploitation which is why this area was chosen as the focus of the TV advertising for our ‘Turn Around’ campaign,” said Barnardo’s UK director of communications, Diana Tickell.

“We see this as an important stage in our advertising not only raising the awareness the reality of issues we work with but now showing how Barnardo’s makes a difference.

“Research shows that this is the biggest challenge for us - people do not understand fully what we do, so it’s vital that we communicate this to gain support.”

The soundtrack is Bat for Lashes’ ‘Moon and Moon’.

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