Agency: Thinking Juice
Euronics, Europe's biggest electrical buying group has launched its new TV advertising campaign "The Euronics".
The £1.5m TV campaign runs across all major networks until mid January 2010, promoting the unique retail brands network of 1,400 stores nationwide.
Euronics is unique in the fact that all member stores are independently owned, collectively buying together to offer UK consumers a real alternative to the larger electronics chains The stores stock the largest brands at excellent price points (from the group buying), offering the fantastic levels of service that come from a local independent store, many of which are owner managed.
This years campaign launches with a 30 seconds spot titled 'The Euronics' features the brand's iconic character, 'Mr. Plug', as the lead singer of a Europe's newest singing sensation - 'The Euronics'.
Backed up by singers Marvin and Otis, the commercial is a vibrant visual and audio feast designed to cut-through the normal Christmas retail clutter and keep the Euronics brand at the front of consumers minds in a tough retail trading climate, putting a smile on their face.
The campaign is supported by a number of in-store and online activities including a flash game 'Stage Dive' hosted at theeuronics.com.