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Boardman Bikes ‘The Commute’ advert

Boardman Bikes is laying claim to the web’s first professionally shot 3D film on YouTube.

Entitled ‘The Commute’, the film stars stuntman Rob Jarman putting the Boardman Pro full suspension mountain bike through its paces, against the breathtaking backdrop of Cwmcarn, South Wales.

The 90-second 3D film comes hot on the heels of the success of Channel 4’s 3D week and takes advantage of the tens of thousands of 3D glasses given out across the UK in the past two weeks.

The work aims to take advantage of a new feature recently launched by YouTube which enables a 3D film to be viewed using any of the different varieties of 3D glasses.

It has been set to work with the amber/blue glasses given out during C4’s 3D week, but viewers can easily change this by selecting the relevant colour combinations for other glasses.

And if you can’t get your hands on a pair of 3D glasses, fear not. The clever chaps at Boardman have thought of everything and have also launched a HD 2D version too – as you can view above.

So, you can always bookmark it and watch it again in 3D next time you have a pair of 3D glasses handy. And with the 3D rebirth really picking up pace, it won’t be long before they become a permanent household item.

“We thought it would be cool to be at the vanguard of the latest film revolution. With C4’s 3D week having whetted the national appetite for 3D films we hope it will go viral.  As with all great virals, the story delivers a nice little twist at the end,” said Chris Boardman.

AJR
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