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Editor’s Pick. Accurist ‘Accu-wrist’ advert

Agency: Albion

Client: Accurist

Leading British watch manufacturer, Accurist, is set to return to TV screens on December 1, with its first television advertising campaign in a decade - a re-work of its legendary 1978 John Cleese ad.

An integrated social media campaign from digital advertising agency, Albion and PR agency, Margaret Street, will support the ad and engage a new generation of consumers who did not see the classic “Accu-ankle, Accu-wrist” commercial when it appeared on TV screens in Britain 30 years ago.

In addition to a Twitter and Facebook presence designed by Albion, Accurist will launch the first Tweeting Clock on Twitter following the ad’s release

In addition to collaborating with Albion and Margaret Street to develop its social media plans, Accurist has worked with Moxie Pictures to produce the ad and MGM for Media Buying.

The TV campaign will be supported by a strong POS offering, as part of the brand’s wider Christmas marketing strategy.

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