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ANNA's Winner - September 09 - CWDC/COI - 'Plasticine'

Agency: Publicis

Client: CWDC/COI

 

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This ad was nominated for an ANNAs Award

Judge's Comment
This is not just a recruitment campaign. It’s an intelligent, thoughtful and thought provoking recruitment campaign. And I really like it. It works in exactly the way great print advertising should. It draws you in. It holds your attention and it makes you think. It doesn’t rely on sensational imagery. Far from it. A lump of plasticine, a used tea bag and a Wotsit? It doesn’t rely on shocking headlines or controversial copy. Instead it treats the reader with respect and credits them with some intelligence. It’s very nicely written and it’s also nicely art directed. With restraint. And for that reason it leaps off the page. It’s a worthy winner.

Nik Studzinski, Creative Director, Mother

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Credits
Advertiser: CWDC/COI
Ad Name: Plasticine
Creative Agency: Publicis
Credits: Jamie Marshall & Gary Turner

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