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ADVERTISING CAMPAIGNS

Macleans mailer has Pamper Day Focus

Agency: i2i Marketing

Client: Macleans

Integrated brand experience agency i2i Marketing is rolling out a direct mail campaign to promote GlaxoSmithKline’s (GSK) Macleans Confidence range of oral care products to women.

The campaign will reach 850,000 women throughout the UK. The ‘Be ready…to be pampered’ mailer offers recipients a 2 for 1 pamper treat at Marriott Leisure Clubs, including a free treatment, for just £49. The stylish mailer also includes a 50p money off coupon for Macleans whitening products.

To redeem their pamper day treat, participants must download an application form and send it to the address provided accompanied by proof of purchase of two Macleans whitening products and a cheque for £49.

Fiona Sutherland, director i2i Marketing, comments, “We confident that the combination of this carefully crafted mailer and pamper day treat will successfully introduce thousands of consumers to the Maclean’s Confidence range.”

AJR
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