Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

South African Tourism ‘Diski’ advert

The latest phase of South African Tourism's three-year campaign on EuroSport launches on November 25 with three sixty second commercials and three mini destination features that showcase both South Africa's building excitement around the 2010 FIFA World Cup and the nation's outstanding state of readiness for the global football spectacular.

The three-year campaign (currently in its final year) will reach more than 117 million households (22 million viewers a day) across Europe and some African countries.

The pan-European channel broadcasts into 59 countries including Norway, Denmark, Iceland, Belgium, Greece, France, Spain, Egypt, Morocco and Tunisia.

It features elements on the EuroSport website that direct viewers to South African Tourism's homepage for a campaign that fully exploits a mix of marketing elements for maximum brand exposure and engagement.

The mini destination features aim to give powerful endorsements of the nation's excitement around the World Cup and provide compelling evidence of a state of readiness.

If there's one point that the campaign aims to make, it's that the 2010 FIFA World Cup will be different from anything the world has yet experienced.

Factors highlighted include the diversity of the destination; the excitement of the people; a deeply entrenched welcoming African culture; the spirit of celebration that pervades South African gatherings; and the nation's sports fanaticism.

Roshene Singh, Chief Marketing Officer at South African Tourism says this latest phase of the campaign entrenches an already strong partnership with EuroSport and will do much to drive home South African destination awareness in the crucial months preceding the World Cup.

"EuroSport delivers an attractive and potentially lucrative market to us," Singh said.

"This is the right campaign for that market. It showcases the amazing beauty of our country; the warm, celebratory, cheerfulness of our people; our wonderful tourism infrastructure and our delight at the prospect of welcoming the world next year.”

She added, "It's exciting and reflects the soul of our people as well as our country's absolute determination to succeed. It's very important for our industry that 2010 fulfills its role as a destination positioning platform for our destination.

“Boosted arrivals from Europe must be identified as one of 2010's most important legacies for our destination and our industry."

AJR
free viagra samples coupon coupon for viagra viagra discount coupons online
coupon for viagra modelosguayaquil.com coupons viagra
coupons viagra go coupons for prescription medications
married men affairs storyofcheating.com infidelity in marriage
free discount prescription cards internet drug coupons online viagra coupons
viagra discounts coupons viagra.com coupons coupon for free viagra
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
side effects of abortion pill abortion hotline abortion clinics in indianapolis
bystolic coupons for free site when will bystolic go generic
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
discount coupon for cialis totspub.com coupons for prescriptions
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
coupon cialis prescription drug discount cards free prescription drug cards
viagra buy viagra http://viagraforsaleuk1.com cheap online viagra
zithromax dogs link zithromax antibiotikum
pro-choice abortion facts how many abortions can you have pill for abortion
viagra recenze viagra recenze viagra prodej
cialis manufacturer coupon 2016 cialis coupon prescription transfer coupon
information on abortion pill cost of abortion pill types of abortion pill
cheap abortion pill clinics abortion pill clinics in houston anti abortion pill
prescription transfer coupon discount prescription coupons lilly cialis coupon
priligy 30 mg priligy 30 mg priligy


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria