Agency: Deutsch, LA
Client: Diet Dr Pepper
The characters shine in a hilarious new stop-motion spot for Diet Dr Pepper, part of the soft drink brand's ‘Unbelievable’ campaign directed by Bent Image Lab's Ken Lidster in conjunction with Deutsch/LA.
‘Contest’ is a follow-up to the first spot done in the 50s-inspired animation style, which premiered last month.
The :15 spot returns to the "I Exist!" support group for mythical characters in the middle of a competition to decide who is the most unbelievable figure in the room: Santa Claus or the guy who delivers a "satisfying diet drink."
As the characters, Sasquatch, Alien, Leprechaun and the Tooth Fairy look on, the Easter Bunny declares a tie between the nervous contestants.
"There's only one way to settle this!" the Tooth Fairy exclaims, pouring a glass of Diet Dr Pepper for Sasquatch. Just watch it to find out what Sasquatch thinks.
"It's been a lot of fun to develop these characters", Lidster said. "We have worked very closely with Deutsch/LA to develop these well known celebrities.
“So when creative director Chris Ribeiro gave us another great script, we felt that we really knew the cast's personalities, exactly what they would do.”
He added, “Animating the subtle expressions that make them so real came naturally. The characters really took on lives of their own."