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ADVERTISING CAMPAIGNS

V8 ‘Broken Romance’ advert

Agency: Y&R, NYC

Client: V8

Absolute's Lead VFX/Inferno Artist Daniel Morris and his team get numerical in the latest six spot campaign for V8 via Y&R NY.

If you don't like the taste of vegetables, it's tough to reach the recommended five servings a day.

In this series of inventive spots, Morris and his team create number counters that hover above people's heads indicating how many servings of vegetables they've had. V8 has two ways to boost that number.

Classic V8 offers three full servings of vegetables in one 12oz bottle, while V-Fusion, a tasty blend of fruit and vegetable juice offers one serving each of veggies and fruit.

By creating comedic scenarios and stylized vignettes, Director Paul Gay of Hungry Man illustrates how V8 and V-Fusion can be helpful in a number of different ways.

AJR
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