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Design Council Film Charts 50 Years

Agency: Line Up

Client: The Design Council

A new short film celebrating 50 years of the Prince Philip Designers’ Prize has been produced for The Design Council by London video production company, Line Up.

The 10-minute documentary charts five decades of innovation in UK design.

Presented by designer Adrian Westaway, the film explores the way design touches everything we do. It was shot in London over 24 hours at locations including the Royal Festival Hall, Charing Cross underground station, Habitat on Tottenham Court Road and the Paddington Waterside development.

The film also visited the Brompton bicycle factory at Kew, in recognition of the fact that Andrew Ritchie, inventor of the iconic folding bicycle, was the 2009 winner of the Prince Philip Designer’s Prize.

Line Up was also responsible for editing and post-producing a separate film for the Design Council, in which TV presenter Kevin McCloud interviewed Prince Philip about his passion for design and commitment to the awards. Extracts from this film were also cut into the documentary. Both films are now live on the Design Council website.

Lawrence Andrews, senior producer at Line Up, comments: “This was a fascinating documentary to make, where we set out to show how design is all around us, enriching our lives in all kinds of ways.” E

NDS Line Up is an award-winning production and experiential marketing agency, based in London.

The focus of all Line Up’s work is audience transformation – setting out to change the way people think and feel about brands through engaging content.

AJR
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