Choose speciality channel:   Choose sector channel:     Search the site


Sony ‘Make.Believe’ advert

Agency: 180

Client: Sony

Sony has launched the global brand initiative make. believe, a project created by creative agency 180 that aims to unite Sony’s entertainment and electronics businesses worldwide for the first time ever in the company’s history.

The campaign demonstrates Sony’s spirit and tradition of creativity and innovation. make.believe (pronounced make dot believe) stands for the belief and power of creativity and the ability to turn ideas into reality.

The ‘dot’ represents Sony, symbolising the place where great things begin, where inspiration meets creativity and creativity meets reality.

“As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever,” said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.

“In addition to reigniting the innovative spirit of our employees and our products, make.believe will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony.”

The campaign proves to be the ultimate collaboration effort for 180, with its offices in Amsterdam and Los Angeles working together alongside Sony to complete the colossal project.

The result is Sony’s first single overarching brand message that unites Sony’s communications efforts across electronics, games, movies, music, mobile phones and network services.

The campaign breaks in the UK in November with a 60 and 90 second film running in cinema.
Cinema will run in major markets and television in select markets across Europe.

In addition to digital, out-of-home and print, the campaign will include the production of “videographies,” minivideo biographies that tell an authentic story of a particular person or group, and how Sony has helped make their imagination reality.

These 90 second videographies will appear on YouTube, and other Sony online properties and throughout Sony-owned retail stores.

free viagra samples coupon viagra discount coupons online
viagra discounts coupons link viagra coupons printable
how much is the abortion pill abortion at 16 weeks where can i get an abortion pill
abortion research paper open abortion doctors
discounts and coupons health risks of abortion when is it too late to have an abortion
the day after pill click abortion clinics in dallas tx
abortion questions when is it to late to get an abortion
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
abortion clinics in birmingham go how to get an abortion pill
cloradex costo cloradex costo clorexidina
lilly coupons for cialis discount prescription drug card free prescription cards
coupons for cialis 2016 free coupon for cialis
amoxicillin dermani haqqinda amoxicillin 1000 mg amoxicillin 1000 mg
cialis coupons printable lilly cialis coupons cialis manufacturer coupon 2016
flagyl jarabe flagyl flagyl vademecum
nalterexone naltrexone ms
will naltrexone show on a drug test naltrexone reviews alcoholism
naloxone challenge test go buy naltrexone online
opiate antagonist naltrexone revia for alcoholism




3073 showcases match your criteria