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Boots ‘The Christmas Lunch’ advert

Agency: Mother

Client: Boots


Boots UK, the UK’s leading pharmacy-led health and beauty retailer, has debuted its new Christmas advert.

The creative, which centres on gifting in an office Christmas lunch environment, is based around the insight that women have an innate intuition when it comes to buying presents that family and friends will really love.
 
Set in a restaurant, the story of the office Christmas lunch is packaged up in this 60 second film.  Created by Mother, it aims to reinforce the message that Boots is the one-stop shop for gifts for everyone this Christmas

The advert highlights the vast range of gifts on offer at Boots stores this Christmas showcasing inspiring presents for family and friends at a range of price points.

With consumers still keeping a firm grip on the purse strings this year, the Boots’ Christmas offering hopes to offer bigger and better value than ever before, thanks to and extensive ‘Mix and Match’ promotion.
 
 “This latest advert perfectly demonstrates the feel good factor and fun that Boots wants to share with its customers at Christmas time,” said Marketing Director at Boots UK, Elizabeth Fagan.

“With an extensive range of gifts available including gifts for her, him and children but to name a few, offering quality products at desirable prices has been an intrinsic part of Boots’ history for the past 160 years and this Christmas is no different.”

She added. “Boots understands what people want and makes them feel good – covetable celebrity ranges join the much-loved favourites to firmly establish Boots as the place to shop this Christmas.”

AJR
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