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ADVERTISING CAMPAIGNS

Freesat ‘Plectrums’ advert

Agency: Farm

Client: Freesat

Freesat, the subscription-free digital TV satellite service, is launching it’s a new advertising campaign.

The campaign focuses on the Freesat+ and Freesat HD services, using idiosyncratic British TV fans to illustrate the benefits of pausing, recording and rewinding live TV and the immersive experience of watching in HD television – for free.

Shot in slow motion to create warmth and atmosphere, the ad features coloured plectrums from the Freesat logo falling like snowflakes around the viewers as they’re drawn into the world of Freesat.

The ad finishes on rooftops at dusk with thousands of plectrums raining down from the sky and the Freesat brand line: “Brilliant for everyone.”

The campaign follows the success of Freesat’s Easter advertising that helped drive a 50% sales increase over the summer and saw Freesat overtake BT Vision to become the 4th biggest TV service in the UK.

“Freesat is going from strength to strength and the new campaign reinforces our position as the UK’s premium free TV service,” said Freesat marketing and communications director, Will Abbott.

“With new Freesat+ HD recorders launching in time for Christmas, and high definition from the BBC and ITV already available nationwide, subscription-free, we’re looking forward to a strong finish to the year.”

The campaign runs across TV, digital media and retail.

AJR
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