Agency: The Walker Agency, Bournemouth
BrightHouse, the UK's leading rent to own retailer has announced its biggest ever marketing campaign of £1.5 million to support its 189 stores during the Christmas trading period.
Themed around the strap-line 'Making Christmas more Affordable' the campaign consists of a heavyweight TV campaign.
This is being supported with a direct mail programme including an eight-page leaflet distributed to three million people via newshare (using TNT's new ‘hit list’ profiling tool)
BrightHouses’ ‘Home & Away’ sponsorship idents are also being themed with its Christmas creative
“We are investing over £1.5 million in the run up to Christmas, our most sufficient spend ever to create awareness of BrightHouse's unique affordable pay weekly proposition, which we are bringing to life with the 'Making Christmas; More Affordable strap-line' combined with a traditional warm red and gold colour scheme,” said Head of Marketing for BrightHouse, Alan Beesley.