VCCP has created a campaign to launch the new online department store Very.co.uk in time for Christmas.
Fearne Cotton and Holly Willoughby front a new campaign for online department store Very.co.uk created by VCCP in time for Christmas.
The TV advert will be supported by magazine adverts in fashion titles such as Grazia and Glamour, along with digital display on sites including Yahoo and MSN.
Filmed at Shepperton Studios, by award winning Director David Edwards, the advert aims to get the public in the festive spirit by showcasing the range of products available to buy this Christmas from Very.co.uk.
“We are thrilled to be working with Holly and Fearne, their clothing ranges have been a fantastic addition to Very.co.uk along with the thousands of other products on offer this Christmas,” said Head of Marketing for Very.co.uk, Sarah Bottomley.
“The advert really captures the magic of the Christmas period and Holly and Fearne give it a fun festive appeal.”
Fleur Andrews, Account Director at VCCP, added the TV advert was “a winter wonderland on ice.”
Fearne and Holly have both designed collections for the brand and their ranges can be found along with a selection of other celebrity designers’ exclusively at Very.co.uk,
The online department store launched on July 5 this year.
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