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ADVERTISING CAMPAIGNS

Hovis Seed Sensations ‘Poppy Appeal’ advert

Agency: MCBD

Client: Hovis 

Premier Foods’ Hovis is supporting the British Legion’s annual Poppy Appeal with a promotion across packs of Seed Sensations loaves and rolls as outlined in this new ad.

All Hovis Seed Sensations bread lines will carry eye-catching poppy imagery and a promotional message, encouraging consumers to help the brand raise £100,000 for the appeal.

Every promotional pack of large and small Light & Nutty Seed Sensations loaves, Rich & Roasted Seed Sensations loaves and Seed Sensations rolls sold from October 15, will see 4 pence being donated.

The Poppy Appeal promotion will be supported by TV and press advertising, and will benefit from in-store support and point of sale materials.

Many of those involved in the production have donated their time for free to help support the cause.

“The Poppy Appeal is a very important cause and is close to the hearts of the British public,” said Marketing Director at Hovis, Jon Goldstone.

“Hovis has a long history of supporting worthy causes, even donating a Spitfire to the World War Two effort, so the promotion will build on its heritage.

He added, “We hope to raise £100,000 for the Armed Forces and their families, who are so deserving of our support.”

AJR
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