Agency: Adjust Your Set
Client: Thomas Pink
British shirt maker Thomas Pink has launched a new series of online films played via a bespoke video-player for the brand, fully integrated into a new website (ThomasPink.com)
Thomas Pink TV aims to host branded, relevant content as part of the brand’s drive to increase revenue and help with customer acquisition and retention.
An initial 15 films, centre on the brand and its products and include a history of Jermyn Street (home of shirt-making in London), written by ‘Restless’ author William Boyd, as well as expert guides to tying classic tie knots and bow tie knots.
Other films present overviews of the three current shirt types Classic, Slimfit and Super Slimfit, and branded content based around current product ranges like The Traveller Shirt.
The content aims to highlight the quality of the design and craftsmanship, including close-ups of the detail and the stitching of the garments, reinforcing Thomas Pink’s reputation for luxury shirt making.
“Thomas Pink is a quintessential luxury British brand, and luxury brands are increasingly focusing on online. According to Google, 95% of millionaires now prefer shopping online,” said CEO of AYS, Chris Gorell Barnes.