Agency: Rainey Kelly Campbell Roalfe Y&R
Client: BBC One
All the world's a stage and this ad proves the point.
Random men burst into song as they long to have a pop at playing Joseph in a new West End theatre production of 'Joseph and the Amazing Technicoloured Dream Coat'.
The talent search show will be along the lines of 'How do you solve a problem like Maria'. Coming to a TV near you soon.