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ADVERTISING CAMPAIGNS

Legal Sea Foods ‘Nickname’ advert

Agency: DeVito/Verdi

Client: Legal Sea Foods

Audio Engineer Keith Reynaud of Sound Lounge has put his skilled mixing techniques to work on a trio of wry new spots for the Boston-based restaurant Legal Sea Foods via DeVito/Verdi, NYC.

Each of the spots open with vintage footage of various fishing boat captains marking the seminal day they finally caught seafood good enough to sell to Legal Sea Foods, those sticklers of high quality fresh seafood.

As our narrator tells us how each of these burly captains celebrate their historic catch, Reynaud's mix incorporates the sounds of life on the sea with rustic music that helps accentuate each of the spot's unexpectedly hilarious punch lines.

AJR
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