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ADVERTISING CAMPAIGNS

Funniest Ad of the Week. Castle Lite ‘Cool as Ice’

Agency: Ogilvy (South Africa)

Client: Castle Lite

Old rappers don’t die. They just appear in beer adverts.

This piece of work earns the accolade of ‘Funniest Ad of the Week’, not for its hoo-dee-hoo hilariousness but because it’s so bad it’s actually good. Or maybe it is just actually bad.

To promote the icy loveliness of Castle Lite beer, who have the ad men roped in?

You guessed it, Vanilla Ice, Ice Baby!

It’s mildly funny but no doubt a hell of a lot funnier after necking a few bottles of Castle’s finest.

AJR
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