Agency: Ligaris (Paris/Brussels)
Client: European Union
If you are of a certain ilk, you’ll be well aware of ‘Happy Tree Friends’. If you’re in the gang and a fan of the series, you’re going to love this.
As part of the EU’s 'HELP - For a life without tobacco' campaign a new and innovative animated web series called Helpisodes has been developed.
The work is aimed at enhancing the reach of the campaign amongst young people - raising their awareness of tobacco issues.
But regardless, the clever animation is highly funny and is being backed with social networking activity on Facebook and Bebo as well as being seeded through the video site, Daily Motion.
In order to ensure the relevance and pertinence of Helpisodes to its audience the concept and development of them was carried out in cooperation with a variety of European Youth Organisations who are partners of the HELP Campaign.
A total of 12 Helpisodes have been created. Each episode is one and half minutes long with the exception of the 'pilot' which introduces the main characters (Helpers), how they came to be together and were transformed into anti- smoking super heroes.
Each Helpisode attempts to show a young European confronted with a tobacco related issue. In order to get help, they call on an efficient and determined trio of 'Helpers'. To assist them, the three heroes will successfully offer original and crazy solutions to the problem.
The aim of these absurd and, above all, humorous Helpisodes is to communicate with young people in a language they understand and appreciate, making them aware of tobacco issues and improving their connection to the Help message, and then leading them to real tips and advice available on the main Help website.
Over the course of 2009 young people across Europe have also been contributing their own video 'tips to quit', either directly through the HELP website or at roadshow events across the European Union.
In the UK the HELP Roadshow attended a number of youth and sports orientated events including NASS (an action sports and music festival), the British Beach Volleyball championships and the Edinburgh Marathon.