Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Funniest Advert of the Week. EU 'Helpers' viral

Agency: Ligaris (Paris/Brussels)

Client: European Union

If you are of a certain ilk, you’ll be well aware of ‘Happy Tree Friends’. If you’re in the gang and a fan of the series, you’re going to love this.

As part of the EU’s 'HELP - For a life without tobacco' campaign a new and innovative animated web series called Helpisodes has been developed.

The work is aimed at enhancing the reach of the campaign amongst young people - raising their awareness of tobacco issues.

But regardless, the clever animation is highly funny and is being backed with social networking activity on Facebook and Bebo as well as being seeded through the video site, Daily Motion.

In order to ensure the relevance and pertinence of Helpisodes to its audience the concept and development of them was carried out in cooperation with a variety of European Youth Organisations who are partners of the HELP Campaign.

A total of 12 Helpisodes have been created. Each episode is one and half minutes long with the exception of the 'pilot' which introduces the main characters (Helpers), how they came to be together and were transformed into anti- smoking super heroes.

Each Helpisode attempts to show a young European confronted with a tobacco related issue. In order to get help, they call on an efficient and determined trio of 'Helpers'. To assist them, the three heroes will successfully offer original and crazy solutions to the problem.

The aim of these absurd and, above all, humorous Helpisodes is to communicate with young people in a language they understand and appreciate, making them aware of tobacco issues and improving their connection to the Help message, and then leading them to real tips and advice available on the main Help website.

Over the course of 2009 young people across Europe have also been contributing their own video 'tips to quit', either directly through the HELP website or at roadshow events across the European Union.

In the UK the HELP Roadshow attended a number of youth and sports orientated events including NASS (an action sports and music festival), the British Beach Volleyball championships and the Edinburgh Marathon.

 

AJR
coupon for cialis ningchao.net transfer prescription coupon
cialis free sample coupons asser.nl pet prescription discount card
cialis coupons from lilly asser.nl free coupon for cialis
discount coupons for prescriptions read prescription drug discount cards
does an abortion hurt first trimester abortion why should abortion be illegal
bystolic manufacturer coupon does bystolic have a generic bystolic coupon 2014
coupon cialis prescription drug discount cards free prescription drug cards
aida kreuzfahrt aidadiva aida angebote
coupons prescriptions prescription coupon card cialis discounts coupons
the cost of abortion abortion pill is murder how do abortion pill work
duphaston 10 mg duphaston forum duphaston iskustva
neltrexone onlineseoanalyzer.com what happens if you take naltrexone and opiates
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
naltrexone online link naltextrone
what is naltrexone made of go what does naltrexone feel like
what is vivitrol used for opiate antagonist naltrexone naltrexone implant locations


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria