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ADVERTISING CAMPAIGNS

IKEA newspaper wrap

Agency: St. Lukes

Client: Ikea

This eye-catching creative was used to wrap thelondonpaper on Monday, March 26.

It's part of the home brand's 'Be brave not beige' marketing campaign being used to push a new fabric range.

The paper is leading the battle of the London evening freebies and this colourful presentation will have done it no harm whatsoever in beating the distribution of the competition.

Other slogans being used in the campaign include, 'Patterns portray power', 'stripes show strength', 'flowers for the fearless' and 'colours convey courage'.

AJR
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