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ADVERTISING CAMPAIGNS

Macmillan Cancer Support ‘Free Phone Service’ advert

Agency: Arthur London

Client: Macmillan Cancer Support

British actress Helena Bonham Carter is helping Macmillan Cancer Support promote its new free phone service for people affected by cancer.
 
The two million people now living with and beyond cancer in the UK can call Macmillan’s one new number, no matter what their question.

Previously, callers had to use various numbers to access Macmillan’s many services such as calling the nurse helpline to receive medical information or calling the benefits helpline to receive financial support.
 
“This new service is a major milestone for Macmillan and will make a huge difference to people affected by cancer,” said Head of Brand at Macmillan Cancer Support, Ali Sanders.
 
“When you are living with cancer, the difference between a good day and a bad day can often come down to really small things such as getting answers on something you’re worrying about.

She added, “All our existing phone lines have been combined into a free, one-stop phone service that delivers better, more in-depth and personalised support to people affected by cancer.”
 
In the advert, people talk about the good days they experience because of Macmillan’s help. The call to action urges anyone affected by cancer to get in touch and ‘take the first step towards having more good days’.
 
 
Creative adverts with the slogan ‘Good Day?’ and ‘Bad Day?’ will appear in national newspapers and consumer magazines with on-line banners appearing on sites such as AOL, Yahoo, MSN and Zylom.

Outside advertising space across the UK has kindly been donated. 
 
Audiences will be directed to the new phone line, 0808 808 00 00 or the new Macmillan Cancer Support website macmillan.org.uk

AJR
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