Agency: M&C Saatchi
Dixons has launched a new campaign that takes a direct pop at some of the UK’s leading retailers.
The outdoor work features copy using the brand colours and fonts as used by Harrods, Selfridges (pictured) and John Lewis to follow the shopping experiences of different shoppers who visit the stores, “and then go to Dixons.co.uk and buy it.”
The work has been released as part of the ‘The Last Place You Want To Go’ campaign for Dixons.co.uk.
It aims to raise brand awareness of Dixons.co.uk as an online retailer as opposed to its former high street presence.