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ADVERTISING CAMPAIGNS

EDF Energy ‘Eco2020’ advert

Agency: Euro RSCG

Client: EDF Energy

EDF Energy has launched the latest in its series of ‘recycled clips’ multi-media advertising campaigns to publicise its Eco20:20 product.
 
As autumn arrives, EDF Energy offers Eco20:20 customers electricity that is 20% cheaper than its standard rates all weekend and between 10pm and 8am on weekdays.

The campaign will also highlight energy saving advice offered to Eco20:20 customers, designed to help them reduce their household carbon footprint by up to 20%.
 
To reflect the reduced rates available to Eco20:20 customers, the 30 second TV creative developed by Euro RSCG features recycled clips with a ‘falling’ theme.

Evoking an autumnal feel, viewers will see leaves dropping from trees, rain dripping down, and even a cartoon clip of Daffy Duck plummeting from a cliff. Further cult footage includes the late weekend TV favourite Eric Morecambe performing his famous paper bag trick.
 
The TV advertising will be supported with an online banner campaign.  Both elements will attempt to drive traffic to savetodaysavetomorrow.com, where customers can register for the Eco20:20 tariff.
 
The new advertising marks the latest phase of EDF Energy’s It’s Not Easy Being Green campaign and features an upbeat folk version of the song originally made famous by Kermit the Frog in the 1970s. 
 
“EDF Energy is committed to helping customers save both money and carbon.  That’s why our new campaign aims to show that it’s not only the temperature that could be set to drop this autumn,” said Head of Brand at EDF Energy, Martin Stead.
 
“By taking advantage of EDF Energy’s Eco20:20 tariff, homeowners could cut their electricity costs and benefit from expert advice on how to reduce their carbon footprint as well.”
 
The TV creative will run across ITV1, Channel 4 and Five, as well as multi–channel satellite and freeview stations.

AJR
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