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Freebord ‘8-bit’ advert

Agency: Rabbit 

Client: Freebord

Rabbit directing duo +jacksonkarinja hit the streets of San Francisco recently to turn out a unique :90 web clip introducing the Freebord, a six-wheeled skateboard that mimics a snowboard's range of motion.

The effort aims to capture the freedom and control of the Freebord ride by showcasing the board's unique motion capabilities - riders can spin in circles and slide laterally while still in contact with land, in contrast to a traditional skateboard, which can only move forward. +jacksonkarinja attached neon geometric shapes to the skaters' bodies, the light tracing their unhinged movements as they fall into formation at the bottom of the hill and complete the life-sized video game.

The unique and imaginative spot is just the latest product from the prolific duo, who recently completed a beautiful web film for Nike.

AJR
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